Internet 101: Sometimes You Just Gotta Take The Damn “L” 

Yeah… I’ma tell you like Will Evans told me: if somebody messages something reckless / ignorant / snarky at you, “Mmm–How many followers they got? Only 127 people care what this cat got to say? Not Even worth the time.” That’s been my litmus test for twitter fingers for the longest. Jordan breaks that shit down into math, “I don’t respond to people with 40,000 tweets and 400 followers.”

 

+Commentary: This is an interesting and very funny look at the psychology behind Twitter, with some really great tips & hints.

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Staples Canada Clowns Kris Jenner

Staples Canada Tweet Clowns Kris Jennery

And gets over 50,000 Retweets! With 56k Likes!?!?!
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Suddenly: BuzzFeed Has A ‘Dark Side’ and ‘Copyright Infringement’ Problem?!?

Who knew? Oh yeah, those of us who used to work in media.

This pair of articles, from incensed, and righteously indignant folks about this seeming new phenomenon which can’t be anything other than a fresh awakening to the economics of the situation they fostered, created, and now are suddenly upset by.

Let’s deconstruct for a few minutes, shall we the systemic problem, not the “new” one that they seem to make this. It is no different from any systemic problems, and the same people get rich off the unpaid labor of the many are doing so in this situation. Read More

Please DON’T Delete This Tweet:

do you ever have a dream where your mouth is the hoop & the basketball boys are shooting all the good treats into it swish swish swish

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Delete.That.Tweet [GQ Version]

delete this tweet_but don't want to wade into politics

This is tasteless on so many levels, using Straight outta Compton face-swapped with politicos while invoking our sitting African-American President? So many wrongs.

Apparently they got carried away with all the momentum behind #DeleteYourAccount→

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Brands React to: #LoveWins 

Should Your Brand go Gay-For-Pay During Pride Season?

Wondering if your brand should show support for Marriage Equality or Pride Celebrations? 2015 seemed to confirm that you should.

So, in case you weren’t on Social Media (*gasp*) since Friday morning, in which case this post might be irrelevant to you, then you might not have noticed the profusion of rainbows coloring every icon, profile picture, and post. They were kind of hard to LoveWins 10m Tweetsmiss, as statistics rolling in on Monday morning proved. You can be forgiven, or even granted immunity, if you didn’t greet this with an enthusiastic embrace, don’t worry not all of us did either. Read More

What’s Jack Dorsey’s #StayWoke T-shirt mean?

Deriving from “stay awake,” to stay woke is to keep informed of the shitstorm going on around you in times of turmoil and conflict, specifically on occasions when the media is being heavily filtered- such as the events in Ferguson Missouri in August 2014.


Source: What’s Jack Dorsey’s #StayWoke T-shirt mean? | Fast Company


+Note: It means the term has jumped the shark. It means we can retire the phrase now, because if the head of one of the least diverse companies can wear it, in the presence of Deray, then it really doesn’t mean anything anymore. This response from the article perfectly sums it up:  Read More

The “Other” Beyoncé Effect:

Yet Another Company Forgot About the Don’t Mess With Beyoncé Rule

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NodeXL #databythebay: Graph Details

The graph represents a network of 448 Twitter users whose recent tweets contained “databythebay”, or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Wednesday, 18 May 2016 at 18:18 UTC.

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DTT: MTV News reinforces White Supremacy!?!

On today’s edition of Delete That Tweet [DTT:], we focus on this:

MTV News reinforces white supremacy with Exposure Trolling clickbait

If an article is good, you really don’t have to write an inflammatory headline, to wedge into a trending topic like you are a tabloid magazine. This is a fact.

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Old Navy Ad comes under attack

Old Navy Tweets sets off racist firestorm

So the seemingly harmless tweet above was trolled very hard and specifically. Causing us to note, but also finding it had longevity beyond just the day  it happened (a weekend, so went largely unnoticed or unreported upon) and today sees it trending again for being called out by Senator & former Presidential hopeful John McCain’s son.

Jack McCain fires back on Social Media:

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Whoops, Did They Really Post This?

Yes. Yes they did!

Whoops, did we really post this? 😜😉😂 Double tap if you know it's true! Ha!

A post shared by Post Planner (@postplanner) on

We got a response from the “consultant” that created this post (and pictured above), placed it on several different sites, and still can’t explain why it is offensive or what branding purpose it serves other than as a test. So we are going to politely as we can unpack her statement below of how she “did help us understand it” and why she is so gleefully looking forward to us “publishing” it. She isn’t quite sure what she got herself into, so let’s help her.

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Yo Instagram! WYD?!?!?

Expect a more thorough analysis to follow, this made us laugh in the debate of Instagram’s new algorithmic timeline/feed. Currently we are enjoying the humorous reactions to the change. Not unlike previous ones, but funny because IG is the darling for everyone except us!
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The Terrible Sea Lion


Source: Archive » #1062; The Terrible Sea Lion | Wondermark


 

The Dangers of Sharing Economy

Lessons from the Dark Side of Social Selling

What happens when your safety record, or commitment to it, is called into question over a tweet, status update or even a poor review on Yelp!? What are people saying about your brand that you might not even be aware of? Social listening is an essential tool in your arsenal, and Google Alerts has been useless for years and yet almost every person we talked to counts on this worthless feature. So what can we learn from these incidents?
Uber-Lyft text logos on black background

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Coming soon: Improved Twitter Embedded Timeline

Improved timeline or ruined experience?


Starting March 3, you’ll see a new design for the embedded timeline that’s more modern, flexible, and media-forward.

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Twitter Introducing Gif-Button…

GIFbutton Twitter Announcement Video

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Et Tu, Cosmo? No, we mean AGAIN.

Hair Tattoos = the next beauty trend you desperately need in your life:

Cosmo Tweet: Hair Tattoos equal next beauty trend desperately need in your life

What could possibly be wrong with this tweet? Twitter knows.

Another Day, Another bad tweet. Clowning Begins in 3, 2, 1…

(Click any picture above to see close-up or easily scroll through )

Today’s offender: Cosmopolitan Magazine

Offense: #CosmoHeadlines in 2011, 2013, 2014 & now again it seems they can’t help tweeting the wrong thing, composing a stupid headline, or making a comparison that will get the ire of everyone. Can’t find it, but as recently as last week they had another offensive tweet. Perhaps slightly longer. This is really a signal that whatever intern they have managing their globally recognized brand is making waves once more. Deleting & moving on is one way to deal with it, but remember screencaps are forever. Read More

Is the ‘Beyonce Effect’ a Real Thing?

Beyonce Effect is real as brands skyrocket after Bey says their names

Beyonce’s man isn’t the only person she’s taking to Red Lobster.

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Delete. That. Tweet.

Hefty Bruno Mars Super Bowl Tweet

Another Day, Another ill-thought out Tweet:

OFFENDER: Hefty

Offense? Being rather culturally insensitive & going out of their way to craft a picture of trash bags with gold chain & a sunglasses to emulate Bruno Mars & Dance Crew during their Super Bowl 50. Who wouldn’t be flattered? Or maybe they were hoping to display some edgy millennial humor? Either way, a clear #Fail.

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Too little, too late

Red Lobster Fail: Cheddar Bey Biscuits

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#RIPTwitter

Tales of your Downfall are greatly exaggerated, they always are

twitter storm birds
Another Day, another rumor that sparks furious condemnation of Twitter for daring to change. Of course it trends. Its users, power or otherwise, influencer or not, seem to have very strong feelings about something they neither know much about or have investigated more than say, listening to what others have tweeted. Except to say Twitter is ‘becoming Facebook’ … algorithm this…non-chronological…

rip twitter
Further to this, one has to wonder why all the complaining, why grab the pitchforks, light the torches, swear (rather less than persuasively) you’ll stop using it…

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Twitter Logo on a black-grey field

What’s Wrong with Twitter and How to Fix it? 

Problem Two: Mess and Noise

One of the biggest, and rising, criticisms of Twitter is that the platform has become a haven for spam and junk, to the point of being useless as a news and information source. Spend any time on Twitter and you’ll see this; people who connect with you just so they can hit you with spam messages via DM; automated bots tweeting out the same, promotional messages over and over again; link-dropping that’s so repetitive it becomes totally meaningless. Check out the stream linked to any trending hashtag and you’ll see dozens of off-message, spam tweets with the associated hashtag tacked on, trying to hijack attention. It’s annoying, for sure, and a side-effect of the platform’s popularity, but can it be stopped or negated somehow?

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Look it Up

Oxford Dictionaries (@OxfordWords) in iOSx has the following usage examples which are the very definition of #EverydaySexism

Rabid Definition: usage example rabid feminist Oxford Dictionary's iOSxmisogynyShrill & Psyhe Defintion in iOSx Oxford Dictionary

See the full tweet & comments here.

Powerball Hoax: Social Media Trends

Man Claiming Win On Social Media Photoshopped Ticket

It’s been confirmed there are three lucky winners of the record-breaking $1.5 millionPowerball jackpot. This man, Erik Bragg, claims to be the one from Chino Hills, California. We’re pretty positive, however, that he is not. Read More

How-Not-To vs How-To Remember a Legend

Crocs’ tribute to David Bowie lasted less than an hour.

Crocs Shoes Tribute Tweet to David Bowie Goes Wrong

Crocs has bowed to teasing it received after posting a tweet in tribute to late music legend David Bowie, deleting the post less than one hour after publishing it.

[More appropriate Tributes at links below]


Source: Crocs bows to critics, deletes David Bowie tribute tweet | Marketing Magazine


 

‘Everyone on Twitter is talking about it’ 

…is not the same as everyone talking about it

Twitter’s status as a platform for public debate is a dog-whistle platitude that has become the gilded shield of First-Amendment-waving journalists everywhere, like our very own #NotAllMen hashtag, to justify the mishandling – and, in some cases, even endangerment – of our sources for digital stories (and, yes, tweets should be considered sources).

Theoretically, anyone can stumble upon your unprotected tweet; therefore, we can embed your tweet in our news story without informing you or asking your permission. But just because journalists can exercise that power, does that mean we ought to?


Source: ‘Everyone on Twitter is talking about it’ is not the same as everyone talking about it |The Guardian


 

Having a Rough Day?

if anyone is having a rough day I want you to remember I ate half this cup of ice cream before realizing the truth [pictures of doggie sundae]

First Lesson of 2016

People Are Pissed About These Tweets From the Times Square Ball (Yes, You Read That Right)

 

We followed the account for the Times Square Ball when it first popped up last week and were a little surprised at how radically insensitive they could be & only moments from that magic hour sent out a completely regrettable tweet:

Tweet by NYC Times Square Ball: #BallLivesMatter

Soon it was seen & retweeted by many with calls to delete both the tweet, plus their account. We’re not even sure if Twitter is an appropriate place for an inanimate object that is the focus of everyone’s attention is even worthy of a Twitter account, but certainly whoever was in charge of sending out the tweets, mostly pablum, certainly should have thought much harder about making light of Black Lives Matter or even using All Lives Matter as a jumping off point for a joke tweet.

The tweet was deleted within about 15-20 minutes, but damage was done. It won’t certainly be a great stain on the institution that is whatever company is the Times Square Ball, but stresses that one needs to take great care when hiring people to manage your accounts. The rest of the tweets were just a mish mash of punny humor, and interactions. But reminder that all it takes is one ill-thought out tweet to ruin the whole thing.

Read the sad story & reactions to the tweet at the link below:


Source: People Are Pissed About These Tweets From the Times Square Ball (Yes, You Read That Right)


 

Well Played, Burger King

everyone keeps their crown at bk tweet steve harvey miss universe

RIP: Aereo

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Take it to the Bank:

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Topic of the Day: Bullhorn or 2-way Radio?

Which do you use?

Listen To Your Potential Clients Tweet

How do you use #SocialMedia to communicate to your customers?

How do you use #SocialMedia to communicate to your customers? (embedded tweet below)

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