From Amazon to Yahoo, we rank tech brands for diversity of employees by race and gender…(click image above or link below for interactive infographic)
From Amazon to Yahoo, we rank tech brands for diversity of employees by race and gender…(click image above or link below for interactive infographic)
As news sharing on social platforms gathers steam, breaking news videos shot by eyewitnesses are going viral every other week. The phenomenon raises a host of questions for publishers, platforms, and eyewitnesses themselves. How can journalists ensure videos are authentic and judge whether it’s ethical to re-publish them? How can social platforms prevent fake news content from proliferating? How can journalists minimize harm to eyewitnesses who are suddenly thrust into the center of a breaking news cycle?
Yeah… I’ma tell you like Will Evans told me: if somebody messages something reckless / ignorant / snarky at you, “Mmm–How many followers they got? Only 127 people care what this cat got to say? Not Even worth the time.” That’s been my litmus test for twitter fingers for the longest. Jordan breaks that shit down into math, “I don’t respond to people with 40,000 tweets and 400 followers.”
+Commentary: This is an interesting and very funny look at the psychology behind Twitter, with some really great tips & hints.
This pair of articles, from incensed, and righteously indignant folks about this seeming new phenomenon which can’t be anything other than a fresh awakening to the economics of the situation they fostered, created, and now are suddenly upset by.
Let’s deconstruct for a few minutes, shall we the systemic problem, not the “new” one that they seem to make this. It is no different from any systemic problems, and the same people get rich off the unpaid labor of the many are doing so in this situation. Read More
Hamburger, hamburger, taco, praise hands? Yes, we know you’re hungry by the emojis you tweet out, and now advertisers will too.
Twitter has unveiled a new feature allowing advertisers to target specific users with splashy ads, all based on the emojis they tweet out with their daily musings.
With more than 110 billion emojis tweeted out since 2014, this could be a massive cash cow for advertisers.
This is tasteless on so many levels, using Straight outta Compton face-swapped with politicos while invoking our sitting African-American President? So many wrongs.
Apparently they got carried away with all the momentum behind #DeleteYourAccount→
The average person unfollows 15 to 16 people in that time period. According to the article, people are more likely to be unfollowed when the relationship is:
- one-way (such relationships are ‘fragile’ and they are two and a half times more likely to be unfollowed)
- not informative
Moon’s interviews further showed that people who tweet too often and who consequently dominate a timeline are more likely to be unfollowed, as are people who tweet on uninteresting, mundane or political topics.
Doritos is showing its support for LGBT teenagers with limited-run rainbow chips. Which signals that branding-wise it is moving into a rather mainstream territory highlighting an almost generational divide, or social media’s progressive side. As brands seek to highlight their diversity and inclusion, not just for the small communities of marginalized voices, but for the benefit too of their loved ones, friends and family. Read More
Wondering if your brand should show support for Marriage Equality or Pride Celebrations? 2015 seemed to confirm that you should.
So, in case you weren’t on Social Media (*gasp*) since Friday morning, in which case this post might be irrelevant to you, then you might not have noticed the profusion of rainbows coloring every icon, profile picture, and post. They were kind of hard to miss, as statistics rolling in on Monday morning proved. You can be forgiven, or even granted immunity, if you didn’t greet this with an enthusiastic embrace, don’t worry not all of us did either. Read More
Deriving from “stay awake,” to stay woke is to keep informed of the shitstorm going on around you in times of turmoil and conflict, specifically on occasions when the media is being heavily filtered- such as the events in Ferguson Missouri in August 2014.
+Note: It means the term has jumped the shark. It means we can retire the phrase now, because if the head of one of the least diverse companies can wear it, in the presence of Deray, then it really doesn’t mean anything anymore. This response from the article perfectly sums it up: Read More
Read on to learn about how we built this visualization, and what we’ve learned about Game of Thrones—and its fans—from it. And for any of you who aren’t caught up… Warning! The rest of this post contain spoilers from Game of Thrones.
Police in Rio de Janiero are hunting for more than 30 men suspected of participating in the rape of a teenage girl. Two of the attackers posted pictures and video on Twitter of the assault, which has shocked the country and raised concerns over serious crime in the city.
Spotify tells me, “As part of today’s launch, Spotify tracks can now be featured within Twitter Moments providing another great way to discover new music.” And Twitter wrote, “Any Tweet or Moment with a Spotify track link will play the audio in-line, so you can listen to the song without having to leave your Twitter feed. The music conversation on Twitter is massive, the three most followed people on Twitter are musicians!”
Retweets do lead to exposure, which can lead to offers of work. Many people I know have been approached for (paid) writing jobs purely on the basis of their personal Twitter accounts. Many of them aren’t writers or comedians by trade, but this gives them an opportunity to do something they enjoy and make either essential or additional income. In some cases it has even led to entire career changes. It has genuinely changed lives and bank balances.
In the same way that BuzzFeed started out focused on lighter content like listicles and then moved into narrative and investigative journalism, the company is taking steps to insert more news into its video operations. Executive producer Henry Goldman is moving from Los Angeles into BuzzFeed’s New York newsroom, starting Monday, to lead an effort to develop a more concerted video news strategy. Goldman previously oversaw BuzzFeed Motion Picture’s unscripted and documentary projects.
The graph represents a network of 448 Twitter users whose recent tweets contained “databythebay”, or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Wednesday, 18 May 2016 at 18:18 UTC.
+Note: Was skeptical at first but found a few we didn’t know. Click the picture above or the link below to see the full list by Social Times.
+Commentary: See this is what you’re not gonna do. Please follow our advice & hire more diverse people to cover these things, get a guide and take a clue if you absolutely must run with a story about a Black Woman’s hair. Comparing to Audrey Hepburn, to your anything, just take a moment and think about it. This is Vogue…not some trash rag tabloid. That no one in the chain of command saw a problem with this, is the problem. Not the story itself, that is pretty common these days in beauty & fashion magazines. Read More
So the seemingly harmless tweet above was trolled very hard and specifically. Causing us to note, but also finding it had longevity beyond just the day it happened (a weekend, so went largely unnoticed or unreported upon) and today sees it trending again for being called out by Senator & former Presidential hopeful John McCain’s son.
Deray thinks so. Fresh off his loss of the Baltimore Mayoral race he is opining about what he thinks makes Twitter valuable as a social network and platform. We couldn’t disagree more stringently:
While we’ve written about it on several occasions, and at length, always highlighting & focusing specifically on why it is important, necessary, and likely to survive. We aren’t however as cavalier as Mr. McKesson. Who is a favorite of Jack (perpetual CEO & Founder of Twitter) and one could say apparently the sort of accolades, encouragement the teams at Twitter would want. Not however what they need to hear.
You can really only measure success by one thing: How much time and freedom you have in what you create. All the rest is a lie. Not the Facebook clicks, nor Instagram Comments or the number of celebrities who retweet you. Let’s breakdown the ordinary cycle for how artists use the web.
The Shade Room is a thoroughly modern publication, existing nearly entirely where its audience exists — on social. However, publishing directly to social networks, as Nwandu has pioneered, puts the fortunes, and readership, of TSR into a third party’s hands. Namely, Facebook’s, Instagram’s, Twitter’s, and Snapchat’s.
As online users, we’ve become accustomed to the giant, invisible hands of Google, Facebook, and Amazon feeding our screens. We’re surrounded by proprietary code like Twitter Trends, Google’s autocomplete, Netflix recommendations, and OKCupid matches. It’s how the internet churns. So when Instagram or Twitter, or the Silicon Valley titan of the moment, chooses to mess with what we consider our personal lives, we’re reminded where the power actually lies. And it rankles.
We got a response from the “consultant” that created this post (and pictured above), placed it on several different sites, and still can’t explain why it is offensive or what branding purpose it serves other than as a test. So we are going to politely as we can unpack her statement below of how she “did help us understand it” and why she is so gleefully looking forward to us “publishing” it. She isn’t quite sure what she got herself into, so let’s help her.
When Instagram announced that it would be using an algorithm to order content, the decision was justified in part by the claim that users are missing out on 70 percent of the content they’re subscribed to; an algorithm could potentially show users more of what they follow. This provides a natural boost to advertisers, given how Instagram users engage with brands on the platform.
Tell us in the comments your thoughts about Algorithmic vs Chonological:
But wait a minute — does this prove that Tuesday or Thursday is the best day to post? Because what this actually shows us is that Tuesday is the most popular day to post (and by a narrow margin at that.) But is it the best? I’m glad you asked…
Answer: It seemingly depends on the company, but there do appear to be a number who publish their most successful posts on Tuesday. Now, whether or not that is because they too believe that Tuesday is the best day to publish and thus save their best posts for then I can’t say. But it won’t matter either way if it isn’t statistically significant.
So you want to be published? Nothing is stopping you these days. In fact it has never been easier to write/publish/edit your way into a prominent position in no time. However, before you do any of those things it is best to make sure you are ready to receive all that attention.
Expect a more thorough analysis to follow, this made us laugh in the debate of Instagram’s new algorithmic timeline/feed. Currently we are enjoying the humorous reactions to the change. Not unlike previous ones, but funny because IG is the darling for everyone except us!
Here is a definite must-read for everyone. Pondering the long-term viability of publishing when they are no longer in control of the distribution channels. How you get to read or who gets to decide what you see?
Our news ecosystem has changed more dramatically in the past five years than perhaps at any time in the past five hundred. We are seeing huge leaps in technical capability—virtual reality, live video, artificially intelligent news bots, instant messaging, and chat apps. We are seeing massive changes in control, and finance, putting the future of our publishing ecosystem into the hands of a few, who now control the destiny of many.
Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security. The phone in our pocket is our portal to the world.
Lessons from the Dark Side of Social Selling
What happens when your safety record, or commitment to it, is called into question over a tweet, status update or even a poor review on Yelp!? What are people saying about your brand that you might not even be aware of? Social listening is an essential tool in your arsenal, and Google Alerts has been useless for years and yet almost every person we talked to counts on this worthless feature. So what can we learn from these incidents?
Of course we aren’t sure how deep, but fairly certain that both are at an intersection where they need to reevaluate their choices and recommit to bringing quality & fairness to their respective platforms
On Saturday night, Koul deleted or deactivated her Twitter account. Koul, a woman of colour who writes critically about racism and sexism, was forced off social media for giving an ear to those who often go unheard. This should disturb any journalist, regardless of whether or not Koul returns to Twitter.
But the implications of the incident go beyond Koul, perfectly encapsulating a dangerous deficiency in understandings of racism.
Having your story attacked by trolls and tabloids is a terrible experience, but it is possible to minimize the damage. Read More
Are the current awards shows really ready for the 21st century? How are they evolving to meet the challenges of the new landscape? Let’s look a little deeper than the surface, shall we:
The most notable play for modernizing the national fascination that is Awards Shows in the US came with the 86th Academy Awards in 2014. It’s most notable moment was Ellen Degeneres taking the selfie seen around the world. She live-tweeted the whole thing thanks to a Samsung tie-in. To many a critic and armchair enthusiast there were many groans, understandably. That wasn’t our opinion.
That doesn’t however mean they weren’t groundbreaking, and even if you’ll permit — ahead of their time & the curve. Two years ago, it wasn’t atypical to have people second-screening, as that had been happening for me & others for quite a while. In fact since I can’t watch these events with all my friends because they are scattered across the country & the world. Regularly during such live events we partake in posting updates across many different sites and joking along with each other, express our outrage or mere disappointment. This is actually more pleasurable one could argue as sitting in a room full of drunk rabblerousers saying the exact same thing. It is asynchronous in that way. Silent, save for the clacking of keyboards or touchscreens clicking, and available during the commercial breaks to vent.
This still happened last night, and you’ll be forgiven for thinking you missed it. It seems that in these unprecedented times that there really wasn’t much made about it. Sure it trended, as it should or any will. Even given no stiff competition from anything else on a Monday night. There were (as of now) over 7 Million tweets about the Grammys and that is a fair showing, less than the Super Bowl but beyond respectable.
Beyonce’s man isn’t the only person she’s taking to Red Lobster.
Last night a dear friend almost got themselves unfriended, blocked, and reported to the authorities. What was their crime, and what was the trigger? They posted a painting/drawing of a naked Donald Trump via Instagram, plus had it cross-post to Facebook.
When scrolling the last thing one expects to find, or has ever, is art that is particularly challenging. Jarring one at first glance, and yet satirically funny, it was still enough to reflexively reach for the block button.
The piece in a barely-SFW is below the fold:
Offense? Being rather culturally insensitive & going out of their way to craft a picture of trash bags with gold chain & a sunglasses to emulate Bruno Mars & Dance Crew during their Super Bowl 50. Who wouldn’t be flattered? Or maybe they were hoping to display some edgy millennial humor? Either way, a clear #Fail.
Another Day, another rumor that sparks furious condemnation of Twitter for daring to change. Of course it trends. Its users, power or otherwise, influencer or not, seem to have very strong feelings about something they neither know much about or have investigated more than say, listening to what others have tweeted. Except to say Twitter is ‘becoming Facebook’ … algorithm this…non-chronological…
Further to this, one has to wonder why all the complaining, why grab the pitchforks, light the torches, swear (rather less than persuasively) you’ll stop using it…
ACCORDING TO THE GOSPEL OF THE ONLINE AGE, personal branding is key to building a career in journalism. Of all the tools journalists have at their disposal in their hunt for digital glory, the Twitter bio reigns high. But with only 160 characters available, it’s not easy to strike that magical mix of informative, funny, and engaging.
Like Bitly, Twitter has a great real-time data set and very smart data scientists and engineers. But instead of relying on a primarily computational solution, Twitter treats real-time search more like a CAPTCHA problem. With this kind of messy data, lots of human brains can find meaning much faster and more accurately than lots of lines of code. So Twitter uses a real-time computation system called Storm to identify search spikes, then Mechanical Turk (Amazon’s crowdsourcing online platform for small jobs) to farm out annotating that data to human beings all over the world. The annotations basically take the spiking search term and tag it for relevance and intent. A human annotator (Twitter calls them “judges”) can tell Twitter’s systems whether searches for “Stanford” refer to a university or to its football team, or that searches for “Big Bird” aren’t primarily referencing a children’s show, but a political debate. This helps Twitter make trending topics smarter and more coherent.
…but for nearly everyone else in the world it is Facebook that is the first thing people check, not just in the morning but in all of the empty spaces of their lives. In short, it’s not simply that Twitter needs to convince users to give the service a second-chance, something that is already far more difficult than getting users to sign up for the first time; it’s that even if the service magically had the perfect on-boarding experience leading to the perfect algorithmically-driven feed, it’s not clear why the users it needs would bother looking up from their Facebook feeds.
Read the entire thing article at the link above
Problem Two: Mess and Noise
One of the biggest, and rising, criticisms of Twitter is that the platform has become a haven for spam and junk, to the point of being useless as a news and information source. Spend any time on Twitter and you’ll see this; people who connect with you just so they can hit you with spam messages via DM; automated bots tweeting out the same, promotional messages over and over again; link-dropping that’s so repetitive it becomes totally meaningless. Check out the stream linked to any trending hashtag and you’ll see dozens of off-message, spam tweets with the associated hashtag tacked on, trying to hijack attention. It’s annoying, for sure, and a side-effect of the platform’s popularity, but can it be stopped or negated somehow?
…since executive turmoil has become one of Twitter’s most defining characteristics over the years. It has had a strikingly high level of turnover at its highest ranks, and Sunday’s mass exodus simply reinforces that image.
As one source put it to me: This is just Twitter being Twitter.
So what comes next?
Oxford Dictionaries (@OxfordWords) in iOSx has the following usage examples which are the very definition of #EverydaySexism
Crocs has bowed to teasing it received after posting a tweet in tribute to late music legend David Bowie, deleting the post less than one hour after publishing it.
Twitter’s status as a platform for public debate is a dog-whistle platitude that has become the gilded shield of First-Amendment-waving journalists everywhere, like our very own #NotAllMen hashtag, to justify the mishandling – and, in some cases, even endangerment – of our sources for digital stories (and, yes, tweets should be considered sources).
Theoretically, anyone can stumble upon your unprotected tweet; therefore, we can embed your tweet in our news story without informing you or asking your permission. But just because journalists can exercise that power, does that mean we ought to?
We followed the account for the Times Square Ball when it first popped up last week and were a little surprised at how radically insensitive they could be & only moments from that magic hour sent out a completely regrettable tweet:
Soon it was seen & retweeted by many with calls to delete both the tweet, plus their account. We’re not even sure if Twitter is an appropriate place for an inanimate object that is the focus of everyone’s attention is even worthy of a Twitter account, but certainly whoever was in charge of sending out the tweets, mostly pablum, certainly should have thought much harder about making light of Black Lives Matter or even using All Lives Matter as a jumping off point for a joke tweet.
The tweet was deleted within about 15-20 minutes, but damage was done. It won’t certainly be a great stain on the institution that is whatever company is the Times Square Ball, but stresses that one needs to take great care when hiring people to manage your accounts. The rest of the tweets were just a mish mash of punny humor, and interactions. But reminder that all it takes is one ill-thought out tweet to ruin the whole thing.
Read the sad story & reactions to the tweet at the link below:
Instead of uploading to YouTube, they hosted it themselves keeping people unfortunately from embedding it, as with previous years. Click the picture above or the link below to watch the full video. With a rather horrible video player, etc… but below are some of the moments featured:
Source: #YearOnTwitter 2015 | Twitter
Have you ever woken up in cold sweat in the middle of the night wondering exactly how many characters long a tweet should be to get the most engagement, or how many words long a blog post should be so that it actually gets read? Ok, that may just be me, but knowing exactly how many […]
I try to save the most over-used of clichés for special moments, and that’s exactly what this week feels like for Twitter. You may disagree, of course — Wall Street does, having driven the stock down yesterday to just a dollar above its IPO price (and 38% down from its first day close) — but that’s why the cliché works: things may seem dark, but I’m optimistic that the horizon has just the slightest glimmer of light.
Long time readers know that while I love and value the product, I’m no Twitter fanboy. The company’s user retention issues were apparent well before the IPO, and the company had a clear product problem that, ultimately and correctly, cost CEO Dick Costolo his job.
Riddle me this. Why won’t people just ignore Twitter’s new Moments tab? How will Moments make money? Will Twitter pay publishers that create them? Today Twitter launched Moments, its way to easily follow current events that could help it seduce new users and revive those who never got hooked.
In many ways it addresses Twitter’s biggest problems — that the service is difficult to pick up and only works best if you check it constantly. But there’s a lot of uncertainty about what it will mean for Twitter’s users, business and partners.
In his book named after the idea, sociologist Stjepan Meštrović describes contemporary Western societies as postemotional. By invoking the prefix “post,” he doesn’t mean to suggest that we no longer have any emotions at all, but that we have become numb to our emotions, so much so that we may not feel them the way we once did.
This, he argues, is a result of being exposed to a “daily diet of phoniness”: a barrage of emotional manipulation from every corner of culture, news, entertainment, infotainment, and advertising. In this postemotional society, our emotions have become a natural resource that, like spring water, is tapped at no cost to serve corporations with goals of maximizing mass consumption and fattening their own wallets. Even companies that make stuff like gum. Read More
One thing that’s different about blogging today compared to when I started in 2003: now you have to “go where the people are” online. You can’t rely on them coming to you just because you published something new.
If you live in the Bay Area and have looked for something special to spice up a birthday party, you might have discovered the Freakin’ Awesome Karaoke Express, a truck that promises to deliver an unbelievable selection of songs to your doorstep. You might have seen a review on Yelp that said it’s perfect for a girl’s night out or a Facebook review that mentioned it being a crowd-pleaser at a neighborhood block party. You may have been impressed by its 19,000 Twitter followers, and considered hiring this mobile song-slinging truck to drive up to your next outdoor shindig. Read More
1. slimvoice.co – Create insanely simple invoices.
2. wetransfer.com – Transfer up to 2 GB of data.
3. similarweb.com – Get insights for any website or app.
4. coffitivity.com – Ambient sounds to boost creativity.
5. nibbler.silktide.com – A tool for testing website accessibility, SEO, and social media.
6. crowdriff.com/riffle – Get Twitter engagement, interest and activity analytics in real time
7. woorank.com – Another analytical website tool.
8. redditlater.com – Find out the best times to post on reddit.com.
9. builtwith.com – Find out what websites are built with.
10. mailchimp.com – Create an email newsletter for your users.
11. surveymonkey.com – Create surveys, get answers.
12. joinme.com – Instant screen sharing for meetings.
13. hootsuite.com – Streamline your social presence.
14. strikingly.com – Make a beautiful website for free.
15. unroll.me – Clean up your inbox. Save time on email.
16. picmonkey.com – Photo editing made easy.
17. growthhackers.com – A marketing discussion community.
18. thenameapp.com – Find a name for your idea.
19. hemingwayapp.com – Make your writing bold and clear.
20. compressor.io – Optimize and compress your images online.
Social media is playing a critical role in how small businesses are conducting business today. This infographic shares the factors and results:
How do you use
#SocialMedia to communicate to your customers? (embedded tweet below)
Jack woke up to an “upgrade”!
Recently, more than the color of the leaves on the trees has been changing. Everyone seems to be redesigning. Apple’s OS7 , Slate , new features on Twitter , Google , the Yahoo logo (and much of Yahoo ) — even my kid’s school website. And users are angry, annoyed, exhausted, eye-rolling… not delighted.
And so the usual comment comes: users hate change. Read More
Do you have a parent, friend or colleague ready to ditch his or her digital training wheels and head into Twitter’s open wilderness? These pointers should get them started. And even Twitter experts might benefit from a quick refresher on the platform’s valuable tools.
It’s a platform wherein users share their thoughts, news, information and jokes in 140 characters of text or less. Twitter makes global communication cheap and measurable. Profiles are (usually) public — anyone in the world can see what you write, unless you elect to make your profile private. Users “follow” each other in order to keep tabs on and converse with specific people.
Recent research confirms that we are living in the digital information age. From Alaska to Florida, nearly half of all Americans get some form of local news on a mobile device, and 46 percent of people get their news online at least three times a week. What’s more, online news sources officially surpassed print newspapers in ad revenue in 2010. Thanks to online news, we’re getting more breaking news than ever. And thanks to social media, we’re getting news as it happens—sometimes even before news organizations have a chance to report it.Are more people turning to social media for breaking news? And can we trust the news that social media delivers to be accurate and factual? Check out this infographic to learn more about the changing face of news delivery and how social media may end up leading the charge.
In the age of Facebook, Twitter, and that ever present ‘next big social media thing’ – there is one thing no business right now can afford to do without. That is a strategy. After spending the last six years helping non-profits, mom & pop small businesses, artists, solo entrepreneurs and many others define themselves and their brand in the digital age – we’ve come to the conclusion that for all the webpages, seminars, video tutorials that there are many so-called “experts” who are complete bull.
A goal without a plan is just a wish. — Antoine de Saint-Exupery
The architecture of news cycles has changed dramatically, of course. These days, by the time traditional print and broadcast news outlets present stories of the day, they’re more likely feeding back to us what we’ve already heard than they are giving us something brand new. The exceptions include investigative reporting, scoops or what we’ve vaguely called in the journalism biz, “enterprise” work — now known as “unique content” when we want to try to charge people for it.
But general news, like “ideas and products and messages and behaviors, spread like viruses,” says Malcolm Gladwell, the hip Christopher Columbus of modern trends. Read More
Is Twitter amoral? Scientists have probed the issue, but the answer is obvious: Of course it is. It’s a blank slate, by design — empty of values except for the cultish worship of the now.
This is by design. For years, Twitter has been criticized for drowning its users in a sea of trivia. CEO Ev Williams has countered these critics by saying Twitter is all in how you use it. It is an empty vessel of meaning; if it stays empty, that’s your fault.
The study raises questions about the emotional cost-particularly for the developing brain-of heavy reliance on a rapid stream of news snippets obtained through television, online feeds or social networks such as Twitter.
“If things are happening too fast, you may not ever fully experience emotions about other people’s psychological states and that would have implications for your morality,” Immordino- Yang said.