According to a new study conducted for Adweek by product review and discovery platform Influenster, brands need to move even further toward mobile if they want to make meaningful connections with women.Read More
Practically every digital marketing budget in 2016 includes line items for both SEO and content marketing… the inclusion of influencer marketing is a must. The right influencers will enhance brand discoverability and audience development, boosting reach, results and ROI.
On March 15th, Instagram announced that it would eventually be changing people’s feeds and no longer displaying images chronologically but rather in accordance with some proprietary algorithm. Instagram–now a division of Facebook–claimed that such a change would benefit users, because they miss about 70 percent of images in their feeds, according to the firm’s calculations. A change ensuring that people see the images they are most likely to appreciate, seems, at least at first glance, to be quite positive.
To those with their ears attuned to fissures in the media world related to data journalism, the use of the word “data” was pointed. That, plainly, was what Silver responded to. The site’s election podcasts generally feature Silver and several other of the site’s election team discussing the race, with particular attention paid to polls.
The New York Times R&D Lab, a groundbreaking department of applied creative technology that helped one of the great institutions of journalism see how it could thrive amidst a changing media ecosystem, died Monday in New York City. It was eleven years old.
Apparently the requirements for being on the R&D Lab staff required that you be generous and deeply collaborative in addition to being uniformly brilliant.
Woke this morning to find the “new” way YouTubers (YT’ers) are succeeding. This video is funny, and of course whoever puts together Beyoncé’s stadium tour saw fit to include it in the segues between performances. Watching this young woman lose her sh*t on the internet is also funny as hell. Read More
4. Cellphone news users spend the most time reading long-form content when arriving at an article from an internal link, least time when arriving via a social network
Those who arrive at a long-form article by following a link from another page within the same website – such as a homepage or a suggested link from another article – result in the greatest amount of time spent with the article, an average of 148 seconds.
So you want to be taken seriously & paid what you are worth? Seems like an easy request, but how to get the attention of those that will hire you. Especially when you don’t have legions of followers and likes to back it up as a calling card. Know your voice or all else is lost.
The internet has a problem, and that problem is people. Dramatic incidents of public harassment, abuse and threatening behaviour are never far from the news, and during recent years, public awareness of this unpleasantness has grown dramatically. With it has come an understanding of the harms done, not just by high-level threats and abusive behaviour but by a more insidious culture of dismissal, denigration and disrespect that surrounds them. Read More
So how do you know what to put out there and what not to? Today our society rewards the quick fix, the share without attribution, and ends in repeatedly being told this economy favors giving it away to get them hooked. Let’s investigate why that sort of fortune only favors the bold & vainglorious.
The average attention span on the web is miniscule
How to find your worth when you feel worthless
The only person who has the power is you
Truth hurts, sometimes
Let the power of analytics soften the blow (hint: It always points you in the right direction)
TL;DR: At 8 minutes to read, there is really no one way to sum this up neatly. If you don’t have those precious few minutes, then reading this isn’t going to make any difference or give you the time. Yet if you want to know why all your best attempts are failing, it is because you are using the wrong yardstick to measure your success. You also might not know what you are worth. Which means you probably should read beyond the blurb. This is about managing your expectations and theirs.
In this second installment we explore the two most foundational things. Knowing yourself & knowing your target audience. After testing all the industry advice we can say without fail that almost all of it is worthless. Useful in a very limited sense, and what is often missing is the most important thing. Their value proposition is you need to hire these consultants to help you figure it out. We’re giving that away for free.
or: Majority Illusion Paradox and Backlash vs The Oscars
(for most that title will be too wonky. Below is the article that inspired it followed by commentary about how you too can benefit from scrutinizing your “network” of assocations and might even win your own David vs Goliath story)
Researchers at the University of Southern California recently uncovered the majority illusion, a paradox within social networks that makes some ideas, behaviors, or attributes appear widespread even when they are not. Since we can’t keep an eye on what the entire world is up to, we’re limited to witnessing what our social network says and does. At times, well-connected members within our network can skew our perception of how common an idea or behavior actually is.
( or Why both Twitter & Journalism are in deep trouble )
Of course we aren’t sure how deep, but fairly certain that both are at an intersection where they need to reevaluate their choices and recommit to bringing quality & fairness to their respective platforms
BuzzFeed’s search for marginalized writers is progressive, not racist
On Saturday night, Koul deleted or deactivated her Twitter account. Koul, a woman of colour who writes critically about racism and sexism, was forced off social media for giving an ear to those who often go unheard. This should disturb any journalist, regardless of whether or not Koul returns to Twitter.
But the implications of the incident go beyond Koul, perfectly encapsulating a dangerous deficiency in understandings of racism.
Listen, product design isn’t some innate skill one is born with, like having a good ear for distinguishing notes or possessing exceptionally powerful twitch muscles for sprinting across an Olympic stage. Developing good product intuition—by which I mean developing a good sixth sense about what features or experiences will resonate with people and become successful—is about two core tenets: 1) understanding people’s desires, and 2) understanding how people react to things.
The 8 Most Annoying Things People Do With Their Phones
I’m not entirely sure when it became acceptable to use a speakerphone in public, but in the last week I’ve witnessed three people hold entire conversations through the speaker on their mobile phone, without caring who was listening. In one instance, I was on the subway when the woman’s phone rang. She answered it, and began a discussion with the person on the other end about where they were going to dinner that evening. Just FYI, they decided not to go out.
Here is the complete list:
Making calls on speakerphone: 53 percent
Playing music/games/videos without headphones: 47 percent
Taking photos/videos of strangers: 42 percent
Making calls while in a restaurant: 36 percent
Video calls/FaceTime/Skype: 27 percent
Loud mobile device alerts: 26 percent
Messaging/emailing at seated performance/activity: 24 percent
Most women — 83% of respondents in this survey — are annoyed at one time or another by the posts from their Facebook connections. For these respondents, the most off-putting post was some kind of whine; a full 63% said complaining from Facebook friends was their number one pet peeve, with political chatter and bragging coming in a distant second and third. Read More