Facebook Discloses ANOTHER Metrics Mishap 

The metrics snafus have raised concerns for some marketers, ad buyers and publishers. Facebook says the problems haven’t impacted billing. Still, some executives say incorrect statistics can affect how ad buyers allocate budgets, and Facebook has been under pressure to allow more thorough and independent measurement by third-party firms. Read More

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Now We’ve Heard it All: “Like our Page or Move Out!”

This landlord said ‘like’ me on Facebook or get evicted

How far will a business go for a Facebook like? Read More

Evelyn from the Internet(s)

Woke this morning to find the “new” way YouTubers (YT’ers) are succeeding. This video is funny, and of course whoever puts together Beyoncé’s stadium tour saw fit to include it in the segues between performances. Watching this young woman lose her sh*t on the internet is also funny as hell. Read More

Does Twitter Have A Future?

Deray thinks so. Fresh off his loss of the Baltimore Mayoral race he is opining about what he thinks makes Twitter valuable as a social network and platform. We couldn’t disagree more stringently:

deray mckesson and jack dorseyWhile we’ve written about it on several occasions, and at length, always highlighting & focusing specifically on why it is important, necessary, and likely to survive. We aren’t however as cavalier as Mr. McKesson. Who is a favorite of Jack (perpetual CEO & Founder of Twitter) and one could say apparently the sort of accolades, encouragement the teams at Twitter would want. Not however what they need to hear.

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Does Follower Size Really Matter?

Instagram Marketing: Does Influencer Size Matter?

One of the biggest mistakes a brand can make when implementing an influencer marketing campaign on Instagram is selecting the wrong influencer(s). We have an obsession with size in America – bigger always has to mean better – so it’s natural to gravitate toward mega-celebrities that have tens of millions of Instagram followers as an influencer target for your brand. We’ve just completed a new study, however, that showcases why this may not be your best bet.

We recently analyzed more than 800,000 Instagram users, with the majority having at least 1,000 followers. This amounted to a total of approximately five million total Instagram posts that we looked at, and the results may surprise you – when it comes to Instagram influencers, better things come in smaller packages.


Source: Instagram Marketing: Does Influencer Size Matter? | Markerly Blog


 

Part 9: Your Voice is the most important thing to…

So you want to be taken seriously & paid what you are worth? Seems like an easy request, but how to get the attention of those that will hire you. Especially when you don’t have legions of followers and likes to back it up as a calling card. Know your voice or all else is lost.

[New Here? Missed the previous chapters?]

SHARE_800x800 Everything about Publishing

What you will learn:
  • Why your voice is so important today
  • Everything you need to know is in the dashboard
  • Well, actually it requires work
  • Core principles always point to a path
  • Writers both know their voice and stifle it

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Part 8: Feel the Love?

Or suffer the consequences. Blurb it?! How do you describe the romance between you and your followers on social media in under a few hundred words? It can’t happen.

[New Here? Missed the previous chapters?]

EYNTKAP oval title image

What You’ll Learn:
  • Love is always a two-way street
  • Never mistake the love for something else
  • Turning that love into money or support shouldn’t be easy
  • Lines of Communication Matter
  • Giving leads to receiving

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Whoops, Did They Really Post This?

Yes. Yes they did!

Whoops, did we really post this? 😜😉😂 Double tap if you know it's true! Ha!

A post shared by Post Planner (@postplanner) on

We got a response from the “consultant” that created this post (and pictured above), placed it on several different sites, and still can’t explain why it is offensive or what branding purpose it serves other than as a test. So we are going to politely as we can unpack her statement below of how she “did help us understand it” and why she is so gleefully looking forward to us “publishing” it. She isn’t quite sure what she got herself into, so let’s help her.

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Part 6: Blah, Blah, Blah

Blurb goes here and we love blurbs. Knowing you aren’t likely to read much past this but really hoping to tempt you to, we think up something smart & funny to say. Then you the reader with your interest piqued will read on… {and hopefully share & comment! 🙂 }

[Missed out on previous parts?]

What we hope you’ll learn in this part:
  • Make it matter, make them matter.
  • Remember: YOU MATTER!
  • You’re never more appealing than when you help others
  • Help them, help you
  • You’ll come a long way this way

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Part 5: Remedial Math for Internet Haters

Nothing makes us titter like people getting mad that they didn’t get enough likes on something. What will make us howl even quicker is people who think getting a lotta likes on something means anything either, or as a measure of their popularity! Then when we want uncontrollable belly laughter that might make us wet our pants we watch the big internet companies report on their “user” numbers.

Cover_Everything you need to know about publishing-alt crop

What you’ll learn in this installment:
  • Vanity metrics hurt & often kill dreams
  • Your paying attention to all the wrong things
  • Use this simple trick to see clearly
  • We all hate math, hence the dashboard
  • What they can’t or won’t tell you
  • Why all analysts are liars

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The 30 Most Influential People on the Internet according to TIME

Our second annual roundup of the most influential people online

30 most influential ppl online TIME
For our second annual roundup of the most influential people on the Internet, TIME sized up contenders by looking at their global impact on social media and their overall ability to drive news. Here’s who made this year’s unranked list.

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Internet Famous not all it cracked up to be?

The sad economics of being famous on the internet

The disconnect between internet fame and financial security is hard to comprehend for both creators and fans. But it’s the crux of many mid-level web personalities’ lives. Take moderately successful YouTubers, for example. Connor Manning, an LGBT vlogger with 70,000 subscribers, was recognized six times selling memberships at the Baltimore Aquarium. Rosianna Halse Rojas, who has her own books and lifestyle channel and is also YouTube king John Green’s producing partner, has had people freak out at her TopMan register. Rachel Whitehurst, whose beauty and sexuality vlog has 160,000 subscribers, was forced to quit her job at Starbucks because fans memorized her schedule.

In other words: Many famous social media stars are too visible to have “real” jobs, but too broke not to. Read More

Under 30 Dominating Digital

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Facebook Likes Are Not “Vanity Metrics” ?!?

Really, tell us more?

In the past month I have attended two webinars with thought-leaders from the social media marketing space in which one of the luminaries referred to Likes on Facebook as “vanity metrics” as if this were uncontestable common knowledge. This was troubling for three reasons. First, it reveals engrained prejudices about social media that are simply false. Second, it suggests a profound ignorance about the mechanics of social media platforms. Third, it indicates that direct-response thinking still dominates much of the discourse around social media marketing.

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