Diversity in Tech 2015 & 2014

diversity-in-tech_infoisbeautiful

From Amazon to Yahoo, we rank tech brands for diversity of employees by race and gender…(click image above or link below for interactive infographic)

 


Source: Diversity in Tech | Information is Beautiful


 

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Facebook Overestimated Key Video Metric for Two Years

Raise your hand if you are not the least surprised:

For the past two years Facebook only counted video views of more than three seconds when calculating its “Average Duration of Video Viewed” metric. Video views of under three seconds were not factored in, thereby inflating the average. Facebook’s new metric, “Average Watch Time,” will reflect video views of any duration. That will replace the earlier metric.

In its note to clients, Publicis said the change wasd an attempt to obfuscate Facebook’s earlier miscalculations.

“In an effort to distance themselves from the incorrect metrics, Facebook is deprecating [the old metrics] and introducing ‘new’ metrics in September. Essentially, they’re coming up with new names for what they were meant to measure in the first place,” the memo said. Read More

YouTube Introduces New Ways to Help SMB Make Better Video Ads

YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses. Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free.


Source: YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads | Adweek


 

Infographic Internet Minute 2016

60 Seconds on the Internet: 2016

Infographic Internet Minute 2016

Evelyn from the Internet(s)

Woke this morning to find the “new” way YouTubers (YT’ers) are succeeding. This video is funny, and of course whoever puts together Beyoncé’s stadium tour saw fit to include it in the segues between performances. Watching this young woman lose her sh*t on the internet is also funny as hell. Read More

Publish: Just Hit Enter

APRIL: Focus

So you want to be published? Nothing is stopping you these days. In fact it has never been easier to write/publish/edit your way into a prominent position in no time. However, before you do any of those things it is best to make sure you are ready to receive all that attention.

Everything you need to know about publishing cover crop

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2016 Social Media Users Statistics [Infographic]


Social Media Users Statistics for 2016 [Infographics] from Global Media Insight. Discover the number of active users, gender, top countries and more in different social media platforms.

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I want to believe.

*air quote*  We’re Listening  *air quote*

 

YouTube CEO says ‘we’re listening’ to growing criticisms of complaint system

A growing number of popular YouTubers have criticized the company’s way of handling copyright violations and, in turn, the appeals process about those notices. Channels impacted by the complaints system can lose out on monetization — sometimes for weeks at a time. That’s proven so annoying that some YouTube users are at least weighing the idea of removing their content from the platform. Wojcicki doesn’t want that to happen.

YouTube CEO we're listening tour


Source: YouTube CEO says ‘we’re listening’ to growing criticisms of complaint system | The Verge


+Note to round out this week’s coverage of comments, trolls, and the various ways this impacts users, businesses, and these platforms…this caught our eye because as they are busy losing all their current business to Facebook’s Freebooting, and other phenomena, the last thing they need is for it’s popular & influential power users to jump ship. So yes they are listening but “unspecified” actions in the near future doesn’t exactly fill us with enthusiasm.

Top 10 Mobile Apps for 2015

Top Smartphone Apps 2015 by Nielsen (Average Unique Users)

Source: New stats: Facebook leads mobile app race, but Google dominates top 10 for 2015GeekWire

Internet Famous not all it cracked up to be?

The sad economics of being famous on the internet

The disconnect between internet fame and financial security is hard to comprehend for both creators and fans. But it’s the crux of many mid-level web personalities’ lives. Take moderately successful YouTubers, for example. Connor Manning, an LGBT vlogger with 70,000 subscribers, was recognized six times selling memberships at the Baltimore Aquarium. Rosianna Halse Rojas, who has her own books and lifestyle channel and is also YouTube king John Green’s producing partner, has had people freak out at her TopMan register. Rachel Whitehurst, whose beauty and sexuality vlog has 160,000 subscribers, was forced to quit her job at Starbucks because fans memorized her schedule.

In other words: Many famous social media stars are too visible to have “real” jobs, but too broke not to. Read More

Weekly Must+Reads: Friday 13th Edition

Short: Freebooting |  Medium: Women as IoT |  Long: Living & Dying in AirBNB

_above are links to the reading lengths of the various articles/links below_

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The Internet Is a Zoo: 

The Ideal Length of Everything Online

Have you ever woken up in cold sweat in the middle of the night wondering exactly how many characters long a tweet should be to get the most engagement, or how many words long a blog post should be so that it actually gets read? Ok, that may just be me, but knowing exactly how many […]

Internet is a Zoo: Ideal Lengths for all social media posts

The Internet is a Zoo Infographic

Even comes with a handy printable guide:

Printable guide to ideal lengths for social media posts


Source: The Internet Is a Zoo: The Ideal Length of Everything Online | SumAll


 

Chicks Rule? [2012]


Source: Chicks Rule? | Information is Beautiful


 

Who Rules The Social Web? [2009]

Information is Beautiful Gender Demographics of Social Networks 2009

Source: Who Rules The Social Web? | Information is Beautiful

FEATURE ALERT: YouTube

YouTube New Feature Playlist Sidebar_official

Screencap by GLEAMsocial of new YouTube Sidebar Feature in seach



*Closes in a week from posting. Vote Early & Often.

 

Social Media 2004-2014

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