From Amazon to Yahoo, we rank tech brands for diversity of employees by race and gender…(click image above or link below for interactive infographic)
Washington said her image has been used on multiple beauty and style online shopping sites, and she thinks they may all be affiliates of DressLilly.com.
Find your parade and celebrate #Pride with your city. #PrideForEveryone
This is tasteless on so many levels, using Straight outta Compton face-swapped with politicos while invoking our sitting African-American President? So many wrongs.
Apparently they got carried away with all the momentum behind #DeleteYourAccount→
There’s Nothing Bolder Than Being Yourself
Doritos is showing its support for LGBT teenagers with limited-run rainbow chips. Which signals that branding-wise it is moving into a rather mainstream territory highlighting an almost generational divide, or social media’s progressive side. As brands seek to highlight their diversity and inclusion, not just for the small communities of marginalized voices, but for the benefit too of their loved ones, friends and family. Read More
The graph represents a network of 448 Twitter users whose recent tweets contained “databythebay”, or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Wednesday, 18 May 2016 at 18:18 UTC.
User Experience is an increasingly expansive discipline but the key concepts remain largely the same. These are some of the main things that contribute to the UX of your site and the things you need to consider when implementing a UX strategy.
(follow the link below to read each of these principles explained)
Check out these seven steps to better utilize digital tools to innovate in your company.
The Atlas of Emotion is a tool to help people better understand what emotions are, how they are triggered and what their effects are, and how to become aware of emotions before acting on them. Read More
Should campaigns be media-driven or idea-driven? Lately, it feels like the media tail is wagging the campaign dog. Many campaigns are built around a media platform, as if the media platform alone …
One particular area of uncertainty has been the fate of long, in-depth news reports that have been a staple of the mainstream print media in its previous forms. These articles – enabled by the substantial space allotted them – allow consumers to engage with complex subjects in more detail and allow journalists to bring in more sources, consider more points of view, add historical context and cover events too complex to tell in limited words.
So the seemingly harmless tweet above was trolled very hard and specifically. Causing us to note, but also finding it had longevity beyond just the day it happened (a weekend, so went largely unnoticed or unreported upon) and today sees it trending again for being called out by Senator & former Presidential hopeful John McCain’s son.
Jack McCain fires back on Social Media:
Color theory and color psychology in marketing are something content marketers must understand. Color can hurt or hinder content marketing efforts.
New data shows a rapidly expanding consumer base.
Every single tweet, every comment you leave, every post, every image you make becomes part of your brand. Period. Every time you post, you need to be laddering it back to your brand’s goals. Your core story needs to be consistent and your personality needs to be constant too. Doing this sets up a larger narrative, the broad context, for your content to succeed and have a clear message.
LOUDER FOR THE PEOPLE IN THE BACK!!! SAY IT WITH US!
+Commentary: How is this helpful to their brand? Why the watermark and seemingly simple humor? This confounds us from a “brand” that is simply an SaaS [Software as a Service] entity. This isn’t to say it is bad, but when brands act like people on Twitter, while people are acting like brands then we fall down into a rabbit hole like inception.
The internet has a problem, and that problem is people. Dramatic incidents of public harassment, abuse and threatening behaviour are never far from the news, and during recent years, public awareness of this unpleasantness has grown dramatically. With it has come an understanding of the harms done, not just by high-level threats and abusive behaviour but by a more insidious culture of dismissal, denigration and disrespect that surrounds them. Read More
1.1 Billion NYC Taxi and Uber Trips analyzed and visualized
An open-source exploration of the city’s neighborhoods, nightlife, airport traffic, and more, through the lens of publicly available taxi and Uber data.Images are clickable to open hi-res versions.
Many marketers were schooled in the marketing funnel. In the traditional funnel, consumers move lockstep in uniform sequential stages from awareness to purchase. The specific stages might vary, but…
Why your news site should be more readable for the visually impaired
Over eight million Americans have trouble with their vision. Here’s how newsrooms can (and should) design with them in mind.
The question is: Do algorithmic feeds create a better user experience or do they enable social platforms to better serve advertisers?
When Instagram announced that it would be using an algorithm to order content, the decision was justified in part by the claim that users are missing out on 70 percent of the content they’re subscribed to; an algorithm could potentially show users more of what they follow. This provides a natural boost to advertisers, given how Instagram users engage with brands on the platform.
Tell us in the comments your thoughts about Algorithmic vs Chonological:
Turning raw data into actionable insights has been the goal of many a business since the 1990s. Back then, ‘business intelligence’ was the buzzword, and since the tweenies and teenies it’s been ‘big data’. Now the two are combining (‘Big Intelligence’, maybe?) as the promise of big data is finally capable of delivering the business intelligence that companies have long dreamed about. Read More
But wait a minute — does this prove that Tuesday or Thursday is the best day to post? Because what this actually shows us is that Tuesday is the most popular day to post (and by a narrow margin at that.) But is it the best? I’m glad you asked…
Answer: It seemingly depends on the company, but there do appear to be a number who publish their most successful posts on Tuesday. Now, whether or not that is because they too believe that Tuesday is the best day to publish and thus save their best posts for then I can’t say. But it won’t matter either way if it isn’t statistically significant.
Our second annual roundup of the most influential people online
For our second annual roundup of the most influential people on the Internet, TIME sized up contenders by looking at their global impact on social media and their overall ability to drive news. Here’s who made this year’s unranked list.
Yahoo-owned blogging platform Tumblr this morning announced two changes to its service designed to encourage more conversations and increase engagement around posts and other content. The company is bringing back its Replies feature, removed several months ago, and it’s rolling out an updated Notes design that makes it easier for the community to follow the commentary around a post.
Expect a more thorough analysis to follow, this made us laugh in the debate of Instagram’s new algorithmic timeline/feed. Currently we are enjoying the humorous reactions to the change. Not unlike previous ones, but funny because IG is the darling for everyone except us!
“People don’t want to be interrupted by advertising. They want to engage with it on their own terms, when they’re in consumer mode and thus in the proper mindset to listen to a brand’s messaging.” …
Does being a Facebook fan of a brand mean anything? It turns out that it does. Fans spend more money on the brand’s that they are fans of than non-fans do.
Dear Forbes, we are not giving you another chance, we unblocked you (or actually paused Adblock) previously and the results were disastrous. You will not fool us into a second chance. “Lengthen Your Healthspan” and improve your site by not promising things like “ad-light” experiences. That is not L.E.A.N or a D.E.A.L.
Lessons from the Dark Side of Social Selling
What happens when your safety record, or commitment to it, is called into question over a tweet, status update or even a poor review on Yelp!? What are people saying about your brand that you might not even be aware of? Social listening is an essential tool in your arsenal, and Google Alerts has been useless for years and yet almost every person we talked to counts on this worthless feature. So what can we learn from these incidents?
Top 9 Features Consumers Want On Mobile [Infographic]
When creating a mobile website you think of typography and decide not to experiment with font colors and types. You carefully select content that would engage and entertain. You even predict your vis…
Well, the emoji response is here:
What are your thoughts? Have you used them?
Take the poll below
The unlikely photo that kickstarted the social web
Although this photo of the Cernettes is commonly called “the first photograph uploaded to the internet” that’s not completely accurate. For starters, the internet existed before the web. And as the web was built for physicists to share data, that data often included scientific images. There were loads of images already on the web long before the Cernettes’ photograph made its way there. But the photo of the four women is the first non-technical picture uploaded to the web. The first picture that was simply a photo for fun, not work. “It was the photo that opened the web to life,” says Silvano.
It was the size of a stamp and took about one minute to load on your screen
Here’s the thing about this situation, as soon as the first scroll on the page this took over the entire screen. Having read the ‘above the fold’ paragraph & half, and skipped the video. So you offer a “deal” at $1 per WEEK. Okay, that seems reasonable, even if not very tempting. Read More
Long hotly debated amongst techies and other nerds, the pronunciation of the acronym ‘GIF’ – Graphics Interchange Format – was addressed by its inventor, Steve Wilhite, at the 2013
State of Connectivity 2015: A Report on Global Internet Access, the second annual study by Facebook, takes a close look at the current state of global internet connectivity
Filed Under: What were they thinking?
Last night HBO premiered a teaser two months from its premier of Game of Thrones. It is entitled ‘Hall of Faces’ Teaser. So naturally wanting to remember what the name of the actual temple is we did a search.(Actual answer: House of Black & White) When the ‘Google Information box’ above showed up to the right of our search results we were shocked. Do you see what might be out of place there?
Summary: A good friendship or romantic partnership takes work. The same goes for customer relationships. Today’s consumers are looking for brands with experiences that feel personalized and effortless and will last long beyond the transaction. Great customer service keeps your customer relationships strong. And it can keep the love (of your brand) alive.
An exploration of 9 types of business actions, common tactics and the analytics data that supports them. Read More
Why does the Oxford Dictionary of English portray women as “rabid feminists” with mysterious “psyches” speaking in “shrill voices” who can…
Most Book Publishing Professionals are Straight White Women
The research also delved into generational online giving preferences for Millennials, Gen X and Baby Boomers. While the results show that growing percentages of donors are “inspired to give by” social media, the reality for most nonprofits is that most of their online donors don’t give on social media, they donate directly on a website or respond to an email appeal.
Well, the Twitter war of words it seems.
Problem Two: Mess and Noise
One of the biggest, and rising, criticisms of Twitter is that the platform has become a haven for spam and junk, to the point of being useless as a news and information source. Spend any time on Twitter and you’ll see this; people who connect with you just so they can hit you with spam messages via DM; automated bots tweeting out the same, promotional messages over and over again; link-dropping that’s so repetitive it becomes totally meaningless. Check out the stream linked to any trending hashtag and you’ll see dozens of off-message, spam tweets with the associated hashtag tacked on, trying to hijack attention. It’s annoying, for sure, and a side-effect of the platform’s popularity, but can it be stopped or negated somehow?
Oxford Dictionaries (@OxfordWords) in iOSx has the following usage examples which are the very definition of #EverydaySexism
Your signature on a work of art? Illma Gore will charge as little as $10 via crowdfunding sites to create an ‘absurd, beautiful’ artwork all over her skin, writes Aindrea Emelife
Man Claiming Win On Social Media Photoshopped Ticket
It’s been confirmed there are three lucky winners of the record-breaking $1.5 millionPowerball jackpot. This man, Erik Bragg, claims to be the one from Chino Hills, California. We’re pretty positive, however, that he is not. Read More
Crocs has bowed to teasing it received after posting a tweet in tribute to late music legend David Bowie, deleting the post less than one hour after publishing it.
[More appropriate Tributes at links below]
Instead of uploading to YouTube, they hosted it themselves keeping people unfortunately from embedding it, as with previous years. Click the picture above or the link below to watch the full video. With a rather horrible video player, etc… but below are some of the moments featured:
Source: #YearOnTwitter 2015 | Twitter
Today, you’d be lucky to find a cheap knockoff in a world dominated by crappy promotional infographics churned out for viral attention. Nicholas Felton, the data viz guru who once designed Facebook’s Timeline, now builds apps. Jer Thorp is as interested in reverse-engineering algorithms and data art as he is in producing pure data visualization. Even the infographics on the portfolio-sharing site Behance are on the downswing. “Infographic posting generally rose steadily from 2007 to 2012, where it peaked, and has begun to decline since then,” Sarah Rapp, Head of Behance Community Data & Insights, Adobe
Will You Use It, though?
An update to the Page Plug-in lets businesses add a message box and event information to their page.
The new messaging function does pretty much exactly what you expect. Customers can send messages directly from their Facebook inbox and they’ll show up via Facebook Messenger or the desktop chat interface.
+Commentary: While this is inline with the developments they’ve brought to the Facebook Business Pages of late, it seems almost a dangerous proposition for a micro-to-small business. While it will certainly afford greater accessibility, if you are a solo-entrepreneur and your phone is the way all your clients contact you, I’m not sure adding another layer by way of the Facebook Messenger will be effective. Read More
As a foundation for the future, we developed a unique brand identity that could evolve with each new offering. Custom letterforms, inspired by Russian constructivism, maintain their shape across the range, but the nature of the mark is free to adapt to match each new venture. A cohesive secondary language, “eatmor,” helps to tie the offerings together.
Contributed by Sarah Codraro of New York-based Pearlfisher.
Source: Morris | Identity Designed
Follow @ParisVictims for more or click the above picture to learn more
Wonder what Salon.com looked like in 1999? Nostalgic for the web’s beginnings? Take a look at this throwback/flashback to see a site that still holds up & looks greater today than half of the websites we visit!
The Pew Research Center surveys cover ownership of seven types of devices. The center studies them because their use often affects how people connect with each other, with information and with media. They also impact the way people spend their time. And each kind of device has its own attributes of how people use them and engage with the material they provide.
Yet a study published in 2015 found that sex takes up so much of our ‘limited attentional capacity’ that it impairs our ability to remember what’s being advertised. Not only does sex “not help” when it comes to selling stuff, it can have a detrimental effect on an advert’s overall effectiveness.
Combine this with the outrage against Protein World’s ad campaign, an increasingly feminist culture, and the demise of lads’ mags and you could infer that sex as a device to sell is outmoded. Except it’s not that straightforward.
Source: Does sex still sell? | Canvas8
+Notes: Do expect a much lengthier analysis & commentary. This piece is chock full of great information, and ideas. Posting this because it really jumped out & drew me in. Feel free if you’ve read it to leave your comments below
All About Hadoop:
This Infographic Explains How it Works from DataViz
Originally posted on Udemy. It explains the concept, alternatives and career advice.
Google’s Let’s Put Our Cities on the Map program is making it fast, easy, and free for every local business to get online. Close with your dog walker or dry cleaner? Learn how you can help get their business info online at the gybo.com link below.
Uber: The world’s largest taxi company, owns no vehicles.
Facebook: The world’s most popular media owner, creates no content.
Alibaba: The most valuable retailer, has no inventory.
AirBnB: The world’s largest accommodation provider owns no real estate.
Willard Cope Brinton is credited as one of the pioneers of information visualization, and I just found out his 1939 book Graphic Presentation is available in its entirety at the Internet Archive. You can download it in various formats. The book was an update to his previous book from 25 years prior, Graphic Methods for Presenting Facts. It’s also at the Archive.
Report: 58% of App Users Become Inactive in First 30 Days
Using this data, Localytics identified what it calls the “critical hurdle” app users need to reach to suggest they have “seen value in [the] app” and can “be considered an active user”: three app sessions per month. However, even with three sessions in the first month, there’s still the potential users will churn if left unengaged. In response, Localytics has described the “3×3 rule” for creating loyal users.
You do know how to google, but do you do it like a pro?
Source: Google Search Tips |D.A. Królak
Do you produce video to suit your customer’s needs? Video does not come in one-size-fits-all and it is critical to understand how to match your video with the right sales funnel stage.
Every other headline out there today promises to break topics down into bite-sized bits. “4 Ways to Be a Better Leader,” “8 Steps to a Healthier Lifestyle,” “16 Abuses From the CIA Torture Report” — it seems as if no topic is too serious or nuanced to undergo “snackification.”
Like Cheetos and M&Ms, these articles lend themselves to mindless consumption. There is nothing wrong with them in moderation, but at some point, you start to crave something with more substance. Today’s readers want more than listicles and clickbait, and this is driving meaningful change across the digital publishing industry. Read More
Building a business is a tireless task, and technology should make that easier not complicate it. If you end up spending what limited energy you have on several different sites, posting several different things, and then interacting with a bunch of people who may or may not even be truly interested; what is the real cost? Chasing likes & comments on social media is a given, but how do you measure your return on that investment?
How do you work smarter and not harder?
Big Data holds great promise for enterprises of all sizes. Read More
What You Think You Know About the Web Is Wrong
If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again. Read More